We are a team of passionate e-commerce experts

We are dedicated to help our brand and seller partners capture the immense e-commerce opportunity in South East Asia

Management Team

Charles Debonneuil

Chief Executive Officer, Intrepid Group

Co-Founder & Chief Marketing Officer, Lazada Group
Ex-Consultant, Bain & Company

Jasper Knoben

Chief Commercial Officer Intrepid Group

E-commerce and New Business Development Director, Philips ASEAN Pacific
Marketplace Director, Lazada Vietnam
Consultant, Accenture
MBA, INSEAD

Hai Nam Bui

Chief Executive Officer, DataMart

Commercial Director and Operations Strategy – Lazada Vietnam
VP of Information Management, HSBC Singapore
Director of Analytics and Customer Intelligence, Techcombank Vietnam

Anthony Cliff Smith

Chief Executive Officer, Intrepid Philippines

Vice President of Vendor Acquisition, Lazada Philippines
Executive Vice President, GoodHealth Holistic Asia

Giang Nguyen Thi Lam

Chief Executive Officer, Intrepid Vietnam

Category Manager – Mom & Baby, Toys and Baby Fashion – VNG Corporation
Vertical Head of Health & Beauty – Fashion Lazada Vietnam
Over 15 years experience in retail, e-commerce, e-payment, reward program of digital businesses

Sean Lawlor

Chief Executive Officer, Intrepid Indonesia

Commercial Director, foodpanda Singapore
Vice President of Commercial Partnerships, Lazada Indonesia
Head of Business Development, Pasarpolis.com

Board of Directors

Christopher Beselin

Chairman & Co-Founder, Intrepid Group

Founder & Chairman of fram^, first-ever Vietnamese company to be listed on NASDAQ
Co-Founder & Chief Executive Officer, Lazada Vietnam

Adrien Cohen

Board Member, Intrepid Group

Founder & President, Tractable
Co-Founder and Regional Managing Director, Lazada Group

Igor Pezzilli

Board Member, Intrepid Group

Partner, MIP – Milano Investment Partners
Co-Founder and Regional Managing Director, Lazada Group
Senior Consultant, Bain & Company

Our Values

Professional

We take our partners' business seriously and strive to offer the best service available in the market. Our partners can count on our support throughout their ecommerce journey.

Results-oriented

We are not here to use fancy words to impress our clients, we are partners to grow your business. Our strength is our in-depth expertise of ecommerce, our attention to detail, and our mindset to relentlessly seek the next growth avenue for you.

Forward-thinking

We believe it is our job to anticipate ecommerce trends, test new techniques/tools, consult and accompany our partners into the ever evolving journey of digital commerce.

Our Proprietary Technology

Our proprietary technology gives us an edge in the industry

It allows us to more efficiently drive impact for our brand and seller partners, thanks to a combination of automation, smart recommendations using advanced machine learning techniques, multi-platform API connections, as well as sophisticated data-gathering, storage, and processing.